- Supplying ‘high quality’ benefits => featuring success that would match the user’s intent much more closely. Over the downside, In case the informational advantage of the rich snippet satisfies the user's search question, it'd remove the necessity to click by for more engagement. In case you are using Schema.org, https://socialnetworkadsinfo.com/story20866425/the-single-best-strategy-to-use-for-rich-snippets-schema