Planejamento de Marketing é Fundamental 1. The first key to small business marketing success is knowing what you’re really selling. It's said that people don’t buy products or services — they buy emotions and experiences. For instance, the Keg Steakhouse moves a lot of steaks, but look at their ads: http://bookmarksknot.com/story6643101/5-técnicas-simples-para-consutoria-de-marketing